Authoritativeness (i.e., quality and trustworthiness) of links.īased on years of observation, I believe that the prestige of content and authors and link diversification (i.e., whether they're directing from various reputable sites) also play a role.According to Moz, these ranking signals include the following: Right now, Moz also allows you to check out your DA (among other KPIs) using their free SEO analysis tool.ĭA scores are a composite of several ranking signals that are balled up into one number on a 100-point scale. Since all of these companies offer free or low-cost trials, you can find out your DA without spending a dime (as long as you cancel your trial afterward).
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