The world has multiple towns with different themes, like The Pier or The Boardwalk. The latter includes a technology that allows kids to create their own custom objects which they can sell or trade to gain Flow, a form of virtual currency. It has chat, shopping, video watching, and content creation. The world has dozens of casual games and activities that encourage collaboration, including missions that can be accomplished together for rewards. The world launched its public beta on April 1. The company has raised $3.7 million in funding from Intel Capital, Skype’s founders, and angel investors. FlowPlay was founded in 2006 by veterans from Google, Yahoo, Microsoft, Real Networks and. OurWorld is the first of a number of virtual worlds that FlowPlay plans to launch. Those branded objects can be sponsored by a number of real-world companies. The company also hopes to make money with branded objects available for sale. With the subscription, a kid can get more privileges, including an apartment. The avatars can “level up” to a point and, if they want to keep moving up, they have to pay for a subscription of $6 a month.
ButI don’t think my kid can talk me into paying $6 a month for such simple games. We played some of the games, including “Bubble Tanks” where you capture and shoot bubbles. That’s not particularly compelling game play and is reminiscent of the failed Sims Online from years ago. You just walk up to a counter, put on an outfit, and then click a “make coffee” button. As a barista, a kid can earn money to buy more goods in the world.
They can create their own two-dimensional avatars, pick out clothes, and engage in activities like being a barista. FlowPlay’s first virtual world is ourWorld, a place for tweens to gather in a Flash-based animated environment.
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